We launched our new brand, Strel Swimming Adventures, on 22 January 2011 at the Cold Water Swimming Championships at Tooting Bec Lido, London.

Lots of swimmers (and spectators!) were excited about our new venture and we´re looking forward to seeing many of you on our holidays this summer.

We were one of the major sponsors of the Championship. All race winners received a Strel Swimming Adventures goody bags, and we also sponsored the raffle, held in aid of South London Swimming Club, by providing the top prize of a Strel Swimming Adventures holiday to Slovenia. Alex, a member of South London Swimming Club was the lucky winner. Alex is training to cross English Channel in 2012 and we hope our Slovenian tour will contribute to his successful crossing. Congratulations to Alex and we wish him all the best with his training!

To read more about the event, please visit: www.slsc.org.uk